Here's a confession: I have never played World of Warcraft. And I doubt if I ever will. But I do know that WoW is a worldwide phenomenon and a few of my old friends used to play it, so I'm quite aware of its addictive qualities for certain people. I've often wondered why so many people seem to like playing World of Warcraft so much, and now I've gained a bit of an insight thanks to volunteered answers from a few random gamers. Here's a sample:
Dan Amrich, Editor-in-Chief, World of Warcraft: The Magazine
I am an altaholic so I have many, but my main is a 74 blood elf rogue. I play for the social aspect. WoW has become more about the people I play with than the game itself. Although I really enjoy the stories and the spectacle, I find it much more enjoyable because I get to share it with my family. I play with my wife and brother-in-law every week; we live in different states and it's a lot more fun to chat on Skype about what happened in our lives that week while simultaneously slaughtering murlocs wholesale. It's three hours of online quality time. We've been trying to convince my mother-in-law to play but I don't think even WoW is that powerful.
Not the kind of answer you expected? There are more. Check out the source link below for the full set.
Source: [Kotaku]